Check out our a 30-second short film, also entitled “I Love Americana.” This black-and-white piece is a fashionable spoof on the opening credits to classic mid-century television shows like “Leave it to Beaver.”
...a daily dose of love notes from Americana Manhasset to you.
The Making of “I Love Americana”
Get a fun glimpse inside the photo and video shoot that took place on location in Los Angeles and Malibu in our 3-minute behind-the-scenes video. The music and editing of this piece epitomize the 1950’s vibe established throughout the entire campaign!
“The prevalence of 1950’s inspired looks on the runways provided us with the creative juice for Americana Manhasset’s Spring campaign,” said Charles DeCaro. “We didn’t want to be subtle this season, but decided instead to run with the theme in a big, fun way, with a ton of kitschy props and a wink and a smile. As always, although we put forth a strong editorial voice, it is paramount that the fashion and respective designers’ messages remain the focus.” From Chanel and Louis Vuitton to Tory Burch and Vince, each brand enjoys a unique image that also works as part of the whole.
“I Love Americana”
We are so excited to debut our Spring 2012 LookBook “I Love Americana” featuring Karlie Kloss and Simon Nessman as the quintessential 1950’s domestic couple, complete with children, a dog and a tray of lemonade!
Subscribe via RSS
Follow on Tumblr
Mobile version
Random post