Chanel Spring/ Summer 2012
Describing Chanel Spring/ Summer 2012 ad campaign back in October Karl Lagerfeld said it would be “all about athletics and the sea… It’s very modern sportif and in black-and-white.”
Now we can see what he meant. Chanel’s Spring/Summer 2012 campaign was captured entirely in black-and-white and shot by Karl Lagerfeld. Saskia de Brauw and Joan Smalls are captured performing all kinds of gymnastic manoeuvres showing off how the clothing moves. The images offer a spectacular sight over the water at Hôtel du Cap-Eden-Roc in Antibes, France - the same location where the Resort 2012 runway show took place.
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